AI Helps the Intelligence of the Refueling Industry to Support Customer Business Success

Release time:

2020-12-23

I believe everyone has had the experience of driving to refuel. Although the current gas station has basically completed the information construction and various screens have been erected in the station, there is still a lot of room for improvement in the actual experience. In order to ensure fire safety, gas stations explicitly prohibit the use of mobile phones to scan codes in the car. If you want to pay by mobile phones, you need to get off the car and go to the designated place.

In the process of digital transformation in the refueling industry, due to the lack of intelligent solutions for the system, it has only realized the digitization at the business level, and the improvement of consumer experience is not obvious. Not only can the car owner not know who the car owner is when he arrives at the station, but also he does not use the transaction to form a data pool, which cannot support the optimization and promotion of user service, not to mention the use of data for personalized service and marketing. Gas stations that naturally have a huge potential passenger flow, under the current model and system, cannot realize the data mutual promotion of oil and non-oil sales, and it is difficult to form a situation of mutual support and mutual promotion.

Under the trend of slow development of fuel business in the refueling industry, if non-oil business wants to become the main growth engine, it is necessary to realize the flexible use of data, so as to form a flexible and personalized promotion strategy, realize the accurate marketing of thousands of people and thousands of faces, and increase the user retention rate. It can be said that for the sustainable development of gas stations, they must carry out technological innovation at full capacity, improve efficiency, and tap non-oil business profit points.

Full Scene AI: Refueling Industry Evolution Has "New Power"

The intelligent refueling solution jointly launched by Huawei and cloud energy technology has realized the real "AI insensitive refueling". The user only needs to register once, bind the license plate and open the secret-free authorization before driving into the gas station. The system will automatically identify the vehicle information. When the vehicle stops at the side of the oil engine, the screen will automatically display the vehicle owner's preset refueling information. Even if the oil operator is busy, the vehicle owner can carry the gun and refuel himself without waiting. That is, add and go, free of secret payment, greatly reduce the refueling time, improve efficiency.

This system is based on Huawei's Atlas500 intelligent small station. It can accurately collect and analyze all inbound vehicles, identify the license plate, vehicle logo, vehicle type, color and other characteristic information of incoming vehicles, and intelligently analyze them. It can accurately associate the "vehicle-lane-oil gun", thus realizing the automation of refueling and payment. At the same time, the system can also monitor the refueling operation itself, and analyze early warning and identify risks in case of oil gun operation violation, or suspected dangerous behaviors such as making phone calls and smoking.

Perfect information collection and intelligent analysis can not only improve the refueling experience, but also achieve more in marketing and other aspects. For example, the system can make statistics on the progress of traffic flow, form the thermal distribution of vehicle data, and predict the peaks and troughs of the gas station business, thus predicting the queuing time and adjusting the marketing strategy to make the business pressure more balanced.

At the same time, the data of the system is open to the whole business, and the core data can be shared. After mastering the accurate portrait and behavior habits of users, there can also be more innovations in non-oil business, such as using the large refueling screen to push non-oil business products that meet the user's personality and needs in a targeted manner, realizing accurate marketing, improving the arrival rate and sales conversion rate, thus realizing mutual promotion between businesses.

With the advantages of easy deployment and flexibility of the rising AI computing platform, the problems of AI inclusion are being resolved one by one. When more traditional industries are intelligently enabled, the productivity of human society will once again be greatly improved, and we will get closer and closer to the goal of a smart society until it is fully achieved.

As an enabler of digital transformation, Huawei is committed to bringing the digital world to everyone, every family, and every organization to build a smart world where everything is connected.

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